Any professional may want to set up a website to better advertise themselves to prospective clients. Website design professionals may argue, however, that certain websites with a rather unappealing look and feel may drop down the search rankings if not redesigned early on, all due to constant search engine updates. The criteria keeps changing every now and then, and people have to be aware and adjust their strategies accordingly.
Lately, there has been an added emphasis on making a responsive web design, or a website that adjusts to smaller screens such as that of a smartphone or a tablet. This is due to the fact that more and more people are relying heavily on their mobile devices and are using it as a primary way of browsing the web, even more so than their computers.
The simplest form of a responsive web design is that it adjusts to fit the screen of the device that it is accessed from. One way this is commonly done is by having fluid grid layouts that are designed for computers and fixed width layouts made for mobile devices. Images need to be considered as well, and these should resize accordingly.
The recent change to Google’s algorithm might only affect mobile search results, but mobile is becoming a norm these days. Almost half of all traffic from Google has come from mobile devices, and in November 2014, mobile traffic actually surpassed desktop traffic, indicating that the shift to mobile devices may be coming sooner rather than later.